Business Reporter: Taking on e-commerce giants – how retailers can enhance customer experience to stay competitive

Roger Pettingell Sarasota Real Estate

By leveraging open source innovation to drive the digital transformation necessary to meet rapidly changing customer needs.

LONDON, UNITED KINGDOM, July 25, 2022 / — In a video published on Business Reporter, Melissa Di Donato, the CEO of SUSE talks about why it’s important for established retail brands to digitally transform their legacy IT systems with cloud-based open source solutions. To stay competitive with e-commerce giants and digital-first online vendors, established bricks and mortar retailers have no choice but to set up their own online stores and offerings to stay in the game. Even those who have been ready to adopt the latest digital solutions such as RFID (radio frequency identification) security tags, smart warehousing solutions, self-service check-outs or even digital signage find that their legacy IT systems stand in the way of creating seamless personalised customer experiences. What these retailers should do instead of relying on siloed legacy systems, is to deploy open source solutions which enable the end-to-end digital transformation of their infrastructure.

SUSE’s solutions power open innovation and have interoperability at their heart. Its offer includes SUSE Linux Enterprise Server, as well as the only container management platform on the market that allows cost-effective scalability and the centralised control of all Kubernetes distributions. SUSE’s Enterprise Linux and edge computing solutions support the tools that help retailers understand customer behaviour, better anticipate emerging needs and offer outstanding, highly personalised services, while the Kubernetes platform eliminates downtime and enhances security.

To learn more about how open source technology can enable innovation, watch the video.

About Business Reporter

Business Reporter is an award-winning company producing supplements published in The Guardian and City AM, as well as content published on Business Reporter online hubs on,, Business Insider Germany and Le Figaro, delivering news and analysis on issues affecting the international business community. It also hosts conferences, debates, breakfast meetings and exclusive summits.

About SUSE

SUSE is a global leader in innovative, reliable and secure enterprise-grade open source solutions, relied upon by more than 60% of the Fortune 500 to power their mission-critical workloads. We specialise in Business-critical Linux, Enterprise Container Management and Edge solutions, and collaborate with partners and communities to empower our customers to innovate everywhere – from the data centre, to the cloud, to the edge and beyond.
SUSE puts the “open” back in open source, giving customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow. The company employs more than 2,000 people globally. SUSE is listed on the Frankfurt Stock Exchange.

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